This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from cochronlyons.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. By visiting our Site, using our Services, or providing us with your Personal Data through our Site or Services, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. A NOTE TO USERS IN CALIFORNIA In accordance with California’s “Shine the Light” law, Civil Code section 1798.83 which requires certain businesses to respond to requests from California customers asking about businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes, Coach Ron Lyons will honor all deletion requests for Personal Data that is considered sensitive or valuable. In addition to the “Shine the Light” law, the California Consumer Privacy Act will take effect as of January 1, 2020. If you are a California resident you have the right to:

You have the right to request that we disclose the categories and the specific items of Data about you that we collect, use, disclose, and/or sell and that Data about you that we have collected, used, disclosed, and/or sold during the 12 months prior to your request. You also have the right to have the Data we collect about you deleted. You have the right not to receive discriminatory treatment by us for the exercise of any privacy rights conferred by the CCPA, which means that we will not take any action to hurt or punish you for exercising your rights under the CCPA.

We have listed the specific and general categories of information we have collected, disclosed, or sold in the last 12 months below. That section also lists the specific and general categories of Data we have disclosed to third parties for our business purposes. We do not sell your Data. However, we do disclose certain categories of Data to the merchants whose businesses you visit using the Services, all as described below.

For more information or if you would like to exercise your right to request the data that we have collected about you, please reach out to help@coachronlyons.com. TYPES OF DATA WE COLLECT "Personal Data" means data that, by itself, allows someone to identify or contact you as an individual, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. "Anonymous Data" means data that does not, by itself, permit the identification of individual persons and that is not associated with or linked to Personal Data. We collect Personal Data and Anonymous Data, as described below. Information You Provide to Us.

We may collect your e-mail address and password when you create an account to log in to our network ("Account"). When you order products or gift cards on our Site, we will collect all information necessary to complete the transaction, including your name, credit card information, billing information, and shipping address information. If you subscribe to our e-mail newsletter, we will collect your e-mail address. If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in your e-mail to us, in order to send you a reply. When you post content on our Services such as a review, the information contained in your posting will be stored in our servers and other users will be able to see it, along with your first name and last initial. The information that you provide will be visible to others, including anonymous visitors to the Site. We may also collect Personal Data at other points in our Site or Services that state that Personal Data is being collected.

Information You Provide to Social Networking Sites. If you elect to sign in to your Account via a social networking site ("SNS"), you are allowing us to access information stored by the SNS, including, without limitation, information in your public profile and your email address, and you are agreeing to the SNS’s terms of use in your use of the Services. We may receive information from the SNS to make it easier for you to create an Account on the Site and provide you with relevant content. Any information that we collect from your SNS account may depend on the privacy settings you have selected with that SNS, so please consult the SNS’s privacy policy and data practices. Information Collected via Technology. Information Collected by Our Servers. To make our Site and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

To make our Site and Services more useful to you, our servers (which may be hosted by a third-party service provider) may collect information from your computer or device, including but not limited to: The date and time of your visit and the web pages and content you view and links you click on while navigating within our Services; Information about the type of content accessed via our Services; Your Internet Protocol (IP) address (a numerical address assigned to your computer by your Internet service provider so that other computers connected to the Internet can communicate with your browser online) that can sometimes be used to derive your general geographic area; Search terms you enter using our Services or on a referral site; Unique identifiers, including non-global mobile device identification numbers; Information about your device such as your device type, screen size, browser type, language and other settings, memory capacity, plug-ins, Internet domain, TCP configuration parameters, operating system, carrier code, time zone and the names, versions and package IDs of software installed on your device; and Information collected through cookies, pixel tags and other tracking technologies (see additional descriptions of these terms below). We may also collect your email address via cookies and pixels on the Website through the use of trusted third party partners. These partners may also combine your email information with other information they have access to such as mailing address so that we may serve relevant marketing offers to you via email and direct mail. If you do not want us to collect information about you, please contact help@coachronlyons.com to opt out.

- "Cookies". Like many online services we use cookies to collect information. Cookies are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site and Services. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. -”Log Files”. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests. Except as noted in this Privacy Policy, we do not link this automatically-collected data to Personal Data. - “Pixel tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages in a format users can read, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by Pixel Tags to our users’ Personal Data. - “Flash LSOs”. When we post videos, third parties may use local shared objects, known as “FLASH COOKIES,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser Cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. To learn how to manage privacy and storage settings for Flash Cookies, click here: HTTP://WWW.MACROMEDIA.COM/SUPPORT/DOCUMENTATION/EN/FLASHPLAYER/HELP/SETTINGS_MANAGER -“Analytics Services”. We use third party analytics services (“ANALYTICS SERVICES”), to help analyze how users use our Site. The information generated by the Cookies or other technologies about your use of our Site (the “ANALYTICS INFORMATION”) is transmitted to the Analytics Services. The Analytics Services use Analytics Information to compile reports on user activity. The Analytics Services may also transfer the Analytics Information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Service’s ability to use and share Analytics Information is restricted by such Analytics Service’s Terms of Use and Privacy Policy. By using our Site, you consent to the processing of data about you by Analytics Services in the manner and for the purposes set out above. For a full list of Analytics Services, please contact us at TYPES OF DATA WE COLLECT "Personal Data" means data that, by itself, allows someone to identify or contact you as an individual, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. "Anonymous Data" means data that does not, by itself, permit the identification of individual persons and that is not associated with or linked to Personal Data. We collect Personal Data and Anonymous Data, as described below. Information You Provide to Us.

- "Cookies". Like many online services we use cookies to collect information. Cookies are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site and Services. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. -”Log Files”. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests. Except as noted in this Privacy Policy, we do not link this automatically-collected data to Personal Data. - “Pixel tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages in a format users can read, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by Pixel Tags to our users’ Personal Data. - “Flash LSOs”. When we post videos, third parties may use local shared objects, known as “FLASH COOKIES,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser Cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. To learn how to manage privacy and storage settings for Flash Cookies, click here: HTTP://WWW.MACROMEDIA.COM/SUPPORT/DOCUMENTATION/EN/FLASHPLAYER/HELP/SETTINGS_MANAGER -“Analytics Services”. We use third party analytics services (“ANALYTICS SERVICES”), to help analyze how users use our Site. The information generated by the Cookies or other technologies about your use of our Site (the “ANALYTICS INFORMATION”) is transmitted to the Analytics Services. The Analytics Services use Analytics Information to compile reports on user activity. The Analytics Services may also transfer the Analytics Information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Service’s ability to use and share Analytics Information is restricted by such Analytics Service’s Terms of Use and Privacy Policy. By using our Site, you consent to the processing of data about you by Analytics Services in the manner and for the purposes set out above. For a full list of Analytics Services, please contact us at help@coachronlyons.com Information Collected From You About Others

If you send a gift card to a third party, we will collect both your and the third party’s name and e-mail address in order to send the third party an electronic gift card. If you decide to invite a third party to purchase our products, we will collect your and the third party’s name, e-mail address, and/or social media account username in order to send a promotional message to the third party. We rely upon you to obtain whatever consents from the third party that may be required by law to allow us to contact the third party. You or the third party may contact us at

help@coachronlyons.com to request the removal of this information from our database. To make the referral process easier, we provide you the opportunity to import contact information directly from your address book. With your permission, we will access your address book and import your contacts’ information to facilitate the referral process. The communication that is sent to your friends may come from your e-mail address or social media account so that your friends know that you want to invite them to visit our Site.

Information Collected From Third Party Companies We may receive Personal and/or Anonymous Data about you from certain third parties, such as demographic information from Facebook tools. We may add this information to the information we have already collected from you via our Site in order to improve the Services we provide. HOW DO WE USE YOUR PERSONAL INFORMATION? General Use In general, Personal Data you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We and our authorized service providers may use your Personal Data in various ways, including to:

facilitate the creation of and secure your Account on our network; identify you as a user in our system; screen for potential risk or fraud; provide improved administration of our Site and Services; provide the products and Services you request; measure and analyze audience traffic and improve the quality of your experience when you interact with our Site and Services; send you a welcome e-mail to verify ownership of the e-mail address provided when your Account was created; send you administrative e-mail notifications, such as security, or support and maintenance advisories; respond to your inquiries related to employment opportunities or other requests; send newsletters, surveys, offers, and other promotional materials and for other marketing purposes; help recognize you as a previous visitor and save and remember your preferences and settings and deliver to you appropriate interest-based content; understand whether our users read email messages and click on links within those messages; prevent potentially prohibited or illegal activities, comply with applicable law and enforce our Terms of Service; and for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

THIRD PARTY PAYMENT PROCESSING. For online payments and/or Automated Clearing House (ACH) payouts, we use the payment services of Stripe (HTTPS://STRIPE.COM) PayPal (HTTP://WWW.PAYPAL.COM) and Amazon (HTTPS://PAY.AMAZON.COM). We do not process, record or maintain your credit card or bank account information. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to HTTPS://STRIPE.COM/US/PRIVACY and HTTPS://WWW.PAYPAL.COM/US/WEBAPPS/MPP/UA/PRIVACY-FULL. HTTPS://PAY.AMAZON.COM/US/HELP/201751600 THIRD PARTY WEBSITES. Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your Personal Data after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites. Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally gather Personal Data from visitors who are under the age of 13. If we discover that a child under 13 has submitted Personal Data to us, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Data from a child under 13, please contact us at help@coachronlyons.com

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at

help@coachronlyons.com or by mail using the details provided below:

Coach Ron Lyons

Re: Privacy Compliance

139 Apex Loop Suite 101, Folsom, Ca 95630